Big drag drag industry changes, recognize the situation in order to "win"!

First, the first negative growth, behind the reasons more worthy of attention

Large tractors have been hailed as the pearl of the agrarian industry crown, who can take advantage of the large tractor, who is the agricultural machinery industry executives, so the large tractor is the agricultural industry battleground, no large enterprises dare to ignore it.

Another big drag is also the development of agricultural machinery industry benchmark, the sales of its rise or fall can often explain a lot of problems.

The first half of this year, according to the Agricultural Machinery Association data speculation, the domestic 100 horsepower drag wheel sales fell 10%, although the industry as a whole is not good, but the wheel drag and small wheel drag is still 8% growth.

According to the author of the long-term observation of the agricultural industry, in the past 20 years, the first round of sales in the first half of the decline or the first time, to know a few years ago, but more than 20% annual rate of soaring, especially in the first half The growth rate will be higher than the annual rate, this year's negative growth is unheard of.

So what is the reason for this year's large round of drag sales decline? Behind the phenomenon of what kind of deep-seated reasons?

I believe that through the phenomenon can be excavated behind the profound reasons:

First, the decline in the purchasing power of the user. In recent years, due to rent, agricultural, labor costs increased year by year, resulting in the user's income is generally declining, and some blind investment in agriculture companies are not familiar with the field of agriculture or economies of scale and other reasons, resulting in lower than expected earnings.

Second, the land transfer rate slowed down, large-scale process slowed down. In 2016, the domestic land transfer was 460 million mu, and the circulation rate reached 35%, but the rate was significantly reduced in 2016. The reason is that the land that can be transferred is basically centralized and the land can be transferred is not much. The cost of circulation is getting higher and higher , The risk of investors increased, the enthusiasm of the decline; part of the operator income is not ideal, part of the land returned farmers, affecting the enthusiasm of the latecomers.

It is expected that after 2017, the speed of circulation will be slower and the amount of circulation will be reduced. This will directly affect the demand for large towers. The tractor industry will lose this powerful pulling force. Of course, sales will decline.

Third, the demand for the project is reduced. In the past five years, another factor driving the sales of large tractors is the deepening of the land preparation project. The deep loosening of the land preparation is cyclical. The state clearly requires at least once every three years. From the whole country, The completion of the land preparation project is basically completed, which means that the demand for large tractors is reduced, and the next large-scale demand return will have to wait at least three years later.

Four is the machine hand income decline, the purchase intention is not strong. Domestic tractor holdings have been very high, and some experts said that the total domestic agricultural power more than 1.16 billion kilowatts, the average in the farmland is "an acre of land a horse", that is, possession of too much, the consequences of the machine Of the amount of work to reduce the decline in revenue, machine recycling time from 1-3 years, extended to 5-7 years, which will inevitably affect the enthusiasm of new and old customers.

There may be more reasons, such as the 2016 country 2 machine ahead of the overdraft demand, etc., but I think that users can earn money is the last word, the tractor business not only to provide users with cost-effective machine, but also to study How to help users make money, as long as the user to make money, we can earn money from the user!